Turning insights into idea people actually notice.
I’m an aspiring marketing professional with a strong interest in digital campaigns, social media, brand strategy and consumer behaviour. I enjoy understanding what makes people connect with a brand and turning those insights into creative ideas and campaigns. I like how brands can stay relevant in a changing digital world and that's what makes me curious.
2023-2025
University of Hertfordshire
2020-2023
S.K Somaiya University

Created a unique collaboration to build excitement within the fitness community.
A combination of social media, email and website content used together throughout the campaign.
Influencer challenges included to encourage the audience to get involved and actively engage with the campaign.
Different audience groups considered to make the campaign feel more relevant to different fitness lifestyles.
Campaign performance tracked through engagement, website traffic, email results and sales.